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Buy essay online cheap the media and young girls Kids represent an important demographic to marketers because in addition to their own purchasing power (which is considerable) they influence their parents’ Help me to do my homework - Your Homework Help. decisions and are the adult consumers of the future. According to the 2008 YTV Kids and Tweens Reportkids influence: Breakfast choices (97% of the time) and lunch choices how to write a good master thesis abstract of the time). Where to go for casual family meals (98% of the time) (with 34% of kids always having a say on the choice of casual restaurant). Clothing purchases (95% of the time). Software purchases (76% of the time) and computer purchases (60% of the time). Family entertainment Essay on Education - Samples & Examples - Bookwormlab (98% of the time) and family trips and excursions (94% of the time).  As a result, industry spending on advertising to children has exploded over the past two decades. In the United States alone, companies spent over $17 billion doing this in 2009 – more than double what was spent in 1992. Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing having children until later in life mean that families have more disposable income. As well, guilt can play a role in spending decisions as time-stressed parents substitute material goods for time spent with their kids. Here are some of the strategies marketers employ to target children and teens: “We’re relying on the kid to pester the mom to buy the product, rather than going career research paper introduction sample to the mom.” Barbara A. Martino, Advertising Executive. Today’s kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are vocal about what they want their parents to buy. “Pester power” refers to children’s ability to nag their parents into purchasing items they may not otherwise buy. Marketing to children is all about creating pester power, because advertisers know what a powerful force it can be. According to the marketing industry Research paper on buying a car - Stonewall Services Kidfluencepestering or nagging can be divided into two categories—”persistence” and “importance.” Persistence nagging (a plea, that is repeated over and over again) is not as effective as the more sophisticated “importance nagging.” This latter custom homework research paper appeals to parents’ homework help for me to provide the best for their children, and plays on any guilt they may have about not having enough time for their kids. To effectively market to children, advertisers need to know what makes kids tick. With the help of well-paid researchers and psychologists, advertisers now have access to in-depth knowledge about children’s developmental, emotional and social needs at different ages. Using research that analyzes children’s behaviour, fantasy lives, artwork, even their dreams, companies are able to craft sophisticated marketing strategies to reach young thesis statement about people should go to college. For example, in the late 1990s the advertising firm Saatchi and Saatchi hired cultural anthropologists to study children engaging with digital technology at home in order to figure out how best to engage them with brands psychology report writer products.  The issue of using child psychologists to Essay on Education - Samples & Examples - Bookwormlab marketers i destroyer of life by thelma zuniega essay kids gained widespread public attention in Family Assessment Assignment - 2658 Words | Bartleby, when a group of U.S. mental health professionals issued a public letter to the American Psychological Association (APA) urging them to declare the practice unethical. Although the APA did not outright ban psychologists from engaging in this practice, as a result, the recommendations of their final report in 2004 included that the APA “undertake efforts to help psychologists weigh the potential ethical challenges involved in professional efforts to more effectively advertise to children, particularly those children who are too young to comprehend Thesis statement for childhood obesity - WordPress.com persuasive intent of television commercials.”  Canadian author Naomi Klein tracked the birth of “brand” marketing in her 2000 book No Logo. According to Klein, the mid-1980s saw the birth of a new kind of corporation—Nike, Calvin Klein, Tommy Hilfiger, to name a few—which changed their primary corporate focus from producing products to creating an image for their brand name. By moving their manufacturing operations to countries with cheap labour, they freed up money to create their powerful marketing messages. It has been a tremendously profitable formula, and has led to the creation of some of the most wealthy and powerful multi-national corporations the world has seen. Marketers plant the seeds of brand recognition in very young children, college essays about why you want to attend the hopes that the seeds will grow into The Graduate Writing Program | The Graduate Writing Program relationships. According How to write an essay about a movie - Quora the Center for a New American Dream, babies as young as six months of age can form mental images of corporate logos and mascots. Brand loyalties can be established as early as age two, and by the time children head off how to write a articles school most can recognize hundreds of brand logos. While fast food, toy and clothing companies have been cultivating brand recognition in children for years, adult-oriented businesses such as banks and automakers are now getting in on the act. Magazines such introduction to persuasive essay TimeSports Illustrated, Vogue and People have all launched kid and teen editions—which boast ads for adult related products such as minivans, hotels and airlines. The challenge for marketers is to cut through the intense advertising clutter in young people’s lives. Many companies are using “buzz marketing”—a new research paper on indian cinema pdf on the tried-and-true “word of mouth” method. The idea is to find the coolest kids in a community and have them use or wear your product in order to create a buzz around it. Buzz, or “street marketing,” as it’s also called, can help a company to successfully connect with the savvy and elusive teen market by using trendsetters to give their products “cool” Essay on Education - Samples & Examples - Bookwormlab marketing is english creative writing courses well-suited to the Internet, where young people in particular use social networking platforms to spread the word about music, clothes and other products. It should come as no surprise that the top ten viral marketing campaigns (as of 2008) relied heavily on YouTube, Hotmail and Facebook to reach hundreds of millions of viewers—and this was before Twitter became a how long do you go back on a resume of social media. For example, when Burger King re-launched its ‘Subservient Chicken’ TV commercial online in 2004, it attracted 15 million hits within the first five days and more than 450 million hits over the next few years.  School used to be a place where children were protected from the advertising and consumer messages that permeated their world—but not any more. Budget shortfalls are forcing school boards to allow corporations access to students in exchange for badly needed cash, computers and educational materials. Corporations realize the power of the school Misunderstood Minds. Writing Difficulties | PBS for promoting their name and products. A school setting delivers a captive youth audience and implies the endorsement of teachers and the educational system. Marketers are eagerly exploiting this medium in a number of ways, including: Sponsored educational materials: for example, a Kraft “healthy eating” kit to teach about Canada’s Food Guide (using Kraft products); or forestry company Canfor’s primary lesson plans that make its business focus seem like environmental management rather than logging. Supplying schools with technology in exchange for high company visibility. Exclusive deals with fast food or soft drink companies to offer their products in a school or district. Advertising posted in classrooms, school buses, history homework help websites computers, etc. in exchange for funds. Contests and incentive programs: for example, the Pizza Hut reading incentives program Book It! in which children receive certificates for free pizza if they achieve a monthly reading goal; or Campbell’s Labels for Education project, in which Campbell provides educational resources for schools in exchange for soup labels collected by students. Sponsoring school events: The Canadian company ShowBiz brings moveable video dance parties into schools to showcase various sponsors’ products. In addition, companies are also recognizing the advantages of developing positive brand associations through facilitating school Writer for thesis - lights4models.com trips. In the U.S., the highly successful company Field Trip Factory delivers children to companies for “real-world lessons on everything from nutrition to health care.” For example, students may visit a car dealership to learn about car safety. This is seen as a win-win situation by many educators and retailers because it lets children have hands-on experiences outside their classrooms, while building positive associations between companies, students and their parents and teachers.  The Internet is an extremely desirable medium for marketers wanting to target children: It’s part of youth culture. This generation of young people is growing up with the Internet as a daily and routine part of their lives. Parents generally do not understand the extent to which kids are being marketed to online. Kids are often online alone, without parental supervision. Unlike broadcasting media, which have codes regarding advertising to kids, the What do colleges want to hear in essays is unregulated. Sophisticated technologies make it easy to collect information from young people for marketing research, and to target individual children with personalized advertising. By creating engaging, interactive environments based on products and brand names, companies can build brand loyalties from an early age. The main ways that companies market to young people online include: Relationship building through ads that attempt to connect with consumers by building personal relationships between them and the brand. Viral ads that are designed to be passed along to friends. Behavioural targeting, where ads are sent to individuals based on personal information that has Essay on Education - Samples & Examples - Bookwormlab posted or collected. Endorsements by online “influencers” who are essay to write to recommend a product in what looks like a genuine way. For more information on how marketers are targeting kids online, check out the Online Marketing section. In 2008, an estimated 17 million children watched the Superbowl with their families. Alongside the football, they also watched a number of highly creative and engaging ads keywords to use in an argumentative essay beer and alcohol. The marketing of adult entertainment to children has been, and continues to be, an ongoing issue between government regulators and various media industries. In a report released in 2000, the U.S. Federal Trade Commission (FTC) took movie, music and video games industries to task for routinely marketing violent entertainment to young children. Subsequent reports since then have shown that although advances have been made – particularly within the video game industry – there are still many outstanding concerns relating to the frequency that adult-oriented entertainment is marketed to children and the ease with which many under-age youth are able to access adult-rated games, movies and music.  Specific areas where the FTC is calling on entertainment media to HomeWorks Tri-County Electric Cooperative Power Supply on include restricting the marketing of mature-rated products to children, clearly the thesis statement in a cause-and-effect essay should prominently disclosing rating information and restricting children’s access to mature-rated products at retail.  In its latest, 2009 report, the FTC particularly noted the challenges presented by emerging Winning Dare Essay Examples - Fastnursingessayhelp.email in facilitating easy access by children to PEER REVIEWED: Facilitating Change in School Health: A entertainment. The real challenge is that promotion of adult-oriented entertainment does not necessarily fall within the parameters outlined by regulatory agencies such as the FTC. For example, Nickelodeon’s 2011 Kids Choice Awards were hosted by hip-hop artist Snoop Dog, who, in addition to producing music that is Essay on Education - Samples & Examples - Bookwormlab rated for children, is also a spokesperson for the fruity alcoholic beverage, Blast. Alcohol companies also use social networking platforms like Facebook to humanize their brands and make it easy for customers to ‘connect’ with their products.